First of all you have to look at content--obviously dehydrated water is nothing. So to pay money for it is ridiculous to begin with.
Then continue to look at some of the other pages offered on the site. I particularly liked this one about franchise opportunities.
And what could be a better benefit package than this:
I think that pretty much took care of Authority/Credibility, and if I somehow still hadn't figured it out, Google leads me only to sites about detection of bogus websites.
Navigation and ease of use wasn't really a factor here--the authors of this site made little attempt to veil the satire here.
I enjoyed this site--had quite a few bellylaughs over it, but I would bet money on the fact that kids and sadly, even some adults, would think this was real.
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